Your Setback is NOT your downfall

He Lost Everything Overnight. But That Betrayal Became His Breakthrough.

Alex Hormozi — now a multimillionaire investor and the powerhouse behind Gym Launch and a major backer of the Skool platform — wasn’t always the icon of success you see today.

In fact, he nearly lost it all because he trusted the wrong people.

Back then, Alex had built a bold, no-risk business model that seemed unbeatable.
His promise to gym owners?
“I’ll fill your gym with paying customers — and I’ll take on all the risk.”

He covered the flights.
He brought his own sales team.
He paid for all the advertising.
And guess what? It worked.

The gyms were packed.
Alex only asked for one thing in return: the setup fee from the new members — just enough to cover his costs.
Meanwhile, the gym owners raked in the monthly memberships — pure profit for them.

Until one gym owner saw how well it was working… and got greedy.

That owner pulled the ultimate snake move.
He went to the very people Alex had brought in — the ones Alex paid to find, pitch, and close — and whispered:

And just like that…
Alex was wiped out.

Thousands of dollars… gone.
His personal credit cards? Maxed out.
His trust in people? Shattered.
The worst part?
He’d spent everything trying to help someone else win. And this is how it ended.

Or so he thought.

Because in that moment of devastation, he didn’t give up — he leveled up.

Alex asked himself one question that changed his life:

That shift — born in betrayal — became his blessing.
He rebuilt his business, this time with a scalable model.
He stopped being the engine and became the guide.

That pivot became the blueprint for the empire he owns today.

Entrepreneur

So if you’re facing loss right now, if you’ve been burned or betrayed — listen close:
This might not be the end. It might be the beginning.

God’s not done.
He’s just positioning you for the next level.

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