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Don’t Confuse Busy with Purpose”

Everybody’s booked, but few are building. Mama Keys calls out the productivity trap.

In partnership with

“You can be booked, busy, and still… barren.”

Whew. I know that hit somebody.
But I gotta say it — because I’ve lived it, baby.

There was a time in my life when I wore “busy” like it was designer.
I thought being exhausted meant I was important.
I thought a packed schedule meant I was progressing.
I thought multitasking was a superpower.

Let me tell you something:
I was running on fumes and flexin’ on empty.

I was doing everything for everyone — and not a single thing for me.
Running here. Saying yes there. Signing up for this. Volunteering for that.
Smiling through it all like I had it together.

Chile, my calendar looked successful… but my soul was starving.

I confused being needed with being on purpose.
I thought if I stayed in motion, maybe I wouldn’t have to sit with the truth:
That I was working hard, but I wasn’t working wise.
That I was giving, but not growing.
That I was doing, but not becoming.

“Busyness is not a badge, baby — it’s often a distraction in a sequin dress.”

It looks good. It sparkles. It gets attention.
But under the glitz?
You’re still avoiding the one question that unlocks everything:

“Am I doing what I’m called to do — or just what I feel obligated to do?”

Because purpose?
It don’t live in your planner.
It don’t live in your inbox.
It lives in your alignment — when your heart, your habits, and your healing start walking in the same direction.

It lives in the peace you feel when you say “no” without guilt.
In the fire that lights up when you say “yes” and you mean it.

I had to unlearn the lie that says “busy is better.”
No, sugar. Better is better.
And better is often quieter. Slower. Deeper.
Better leaves room for breath, space for joy, and time to actually live.

So now?
I’m not chasing full schedules.
I’m chasing full alignment.
Because that’s where the real fruit grows.
And baby, I am done being barren in a season I was born to bloom.

Ask Yourself:

  • What am I doing just because I don’t want to disappoint someone?

  • What’s the last thing I said yes to that drained me instead of fed me?

  • Am I building something — or just burning out trying to keep up?

Mama’s Soulwork:

Draw a line down a piece of paper. On one side write “Busy Work.” On the other, write “Purpose Work.”
Now list out the things you do every week and put them where they belong.

You might be surprised, baby.
Some of what’s keeping you busy is also keeping you broke, tired, and uninspired.

Charlie Hustle’s Tip of the Week:

“Clarity pays more than chaos.”

Charlie says: You ain’t got a productivity problem — you got a priority problem.

Hustle smarter:

  • Set 3 non-negotiables for the week that align with your long-term goal.

  • Block time like a boss — not like a people-pleaser.

  • Delete one thing that don’t feed your purpose. Every week.

Mama’s Final Word:

Don’t let the world convince you that your worth is measured in how tired you are.
You ain’t here to be busy — you’re here to be brilliant.
Clear your schedule. Clear your spirit.
And then walk in purpose like your name’s been called — 'cause baby, it has.

With rest, rhythm, and a little holy no,
– Mama Keys

“You don’t get rich from doing more — you get rich from doing what matters most.”
— Charlie Hustle

Charlie Hustle’s Tip of the Week:

“Clarity pays more than chaos.”

Charlie says: You ain’t got a productivity problem — you got a priority problem.

Hustle smarter:

  • Set 3 non-negotiables for the week that align with your long-term goal.

  • Block time like a boss — not like a people-pleaser.

  • Delete one thing that don’t feed your purpose. Every week.

“You don’t get rich from doing more — you get rich from doing what matters most.”
— Charlie Hustle

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